Al Nool wins Gold Award for best TV Commercial in Jordan Advertising Awards 2007

In 2006, the City of Dubai hosted Al Mahaba Awards Festival, celebrating the Love of Prophet Mohammed.  The festival was held under the patronage of Sheikh Abdullah Ben Zaid Al Nahian, the Minister of Foreign Affairs of the United Arab Emirates. "Your love inspires us", says the slogan of festival.  Inspired by that love, many of the most senior Islamic Writers and Sheikhs in the world, as well as celebrities from across the globe, flew into Dubai to participate in the Festival. Al NOOL team,  who  have organized the festival through their Events Management

 Division, have manifested  their  inspiration with "his love" in its most magnificent form, with the weaving of the idea as well as the production of the TV Commercial of the Festival, in cooperation with Telemax  Production house Jordan. Using 35 mm cameras, and cinema photography, Al Nool  Creative division have tremendously   stretched their vivid imagination to produce a breath taking piece of art that takes the audience far beyond the realms of the accuracy and modernity of the flawless technical film making  into a spiritual world of love of life (joie de vivre) and the universe.  You can't help feeling that the wings of the white pigeon are strong enough  to carry you high above the concrete reality your eyes can see, and that the beam of light penetrates through you,  finding its way straight to your soul. When your limbs shiver, you realize that you don't jump with ecstasy but rather smile with serenity.  The voice in your mind echoes, "Alieh Al Salot Wal Salam"; you hold on to that sentiment and retain it long after the 30 seconds of the commercial are over. 

Organized by Arab Ad and Media Scope, The Jordan Advertising Awards competition 2007 has been organized with the purpose of honoring an absolute standard of creative excellence in advertising and marketing communications originating in Jordan. The competing entries were evaluated by a panel of 9 professionals, working in creative industries with expertise in art, media research, journalism and related fields. Scores for each entry were provided based upon creativity of the concept, marketing strategy employed and the quality of execution.  With these criteria in mind, the panel has granted AlNool the Gold Award, for the Commercial Ad of Al Mahaba Awards Festival. The award was handed to AlNool during the Awards announcement ceremony. 

click here to see the TVC